DataPhuket logs 6.96M visitors and ฿263bn in H1 2026, Russia the top source market
TAT figures show Phuket drew almost 7 million visitors and ฿263.01 billion in tourism revenue in the first half of 2026, with average hotel occupancy at 81.85%. Russia led source markets (574,315 visitors), ahead of China, the UK and Australia — solid, occupancy-backed demand for owners weighing rental income against the softer luxury-hotel RevPAR reported elsewhere this year.
Bangkok Post · Aug 2026Read → HotelsRadisson opens 300-room Layan Resort on Phuket's northwest coast
Radisson Hotel Group's new Radisson Resort Layan Phuket opened 23 July between Layan Beach and Sirinat National Park, its second Phuket property to launch this year. Fresh branded inventory near Bang Tao/Layan raises the bar on the amenities and service guests now expect — a useful benchmark for owners pricing villa rental packages against branded competition.
PR Newswire · Jul 2026Read → RouteVirgin Atlantic and Norse Atlantic launch direct London–Phuket flights this winter
Virgin Atlantic starts a seasonal Heathrow–Phuket service on 18 October (three times weekly, Boeing 787-9) — the first-ever nonstop UK route to the island — with Norse Atlantic adding a Gatwick–Phuket service from 4 December. Two new long-haul UK gateways mean faster, easier access for British buyers, renters and owners who currently connect through Bangkok or the Gulf.
Virgin Atlantic · Jul 2026Read → RouteEmirates adds a third daily Dubai–Phuket flight on the A350, with Premium Economy
From 6 July Emirates operates EK390/391 as a third daily Dubai–Phuket service, lifting its Phuket schedule to 21 flights a week and bringing Premium Economy to the route for the first time on its three-class A350-900. Sustained Gulf and European capacity into low season is another steady inbound channel supporting shoulder-season occupancy and rental demand.
Emirates · Jul 2026Read → OutlookTAT holds its 33M forecast and goes hard on the second half — China +7%, Korea −19%
TAT is sticking to roughly 33 million foreign arrivals for 2026 (a flat +0.1%) and is spending heavily to defend it, with Chinese arrivals up about 7% and Indian up 8% while South Korea is down 19% and ASEAN down 8%. The headline lure is Tomorrowland in Pattaya (11–13 Dec), which sold out in seven minutes — 85% of buyers foreign. Thailand's growth is now event-led and source-market-volatile: plan occupancy around the calendar, not the average.
Nation Thailand · Jul 2026Read → HotelsTravel + Leisure relaunches the old Wyndham Sea Pearl as Club Wyndham Patong Hill
The 242-room Patong resort reopened on 6 July as the first Club Wyndham-branded property in Thailand, with eight pools, a spa and a new village-square precinct following a full repositioning. Timeshare-club inventory of this size in Patong pulls a steady, pre-committed guest base to the island — and sets a rising bar on the product Phuket rentals are judged against.
TTR Weekly · Jul 2026Read → RouteVietnam Airlines opens direct Ho Chi Minh City–Phuket, four flights a week
The inaugural VN621 landed 2 July with 152 passengers; the A321 service runs Tue/Thu/Sat/Sun, targeting Vietnam's fast-growing outbound market (TAT goal: 689,000 Vietnamese visitors in 2026). Another new short-haul source market means steadier peak- and shoulder-season rental demand.
The Phuket News · Jul 2026Read → CostsInternational departure tax jumps to ฿1,120 from 20 June
AOT raises the international Passenger Service Charge from ฿730 to ฿1,120 (about +50%) at six airports including Phuket, effective 20 June 2026; domestic stays ฿130. It's bundled into the airfare at booking, not collected at the gate — a small bump to factor into guest travel budgets and quotes.
Nation Thailand · Jun 2026Read →